The latest study by independent brand research firm Superbrands has found that Aston Martin, iPod, PlayStation and Nintendo are considered to be some of the coolest brands in the UK.
Thanks to its association with the James Bond films, Aston Martin was thought to be the coolest brand after the views of more than 2,000 consumers were collected. iPod, YouTube, audio firm Bang & Olufsen and Google made up the rest of the top five, with Sony PlayStation, Apple, Agent Provocateur, Nintendo and Virgin Atlantic completing the top ten.
“The top 20 is a reflection of our changing needs, wants and interested,” commented Stephen Cheliotis, chairman of the Coolbrands Council. “You could argue that it’s split into two pretty clearly defined categories – on the one hand, things can become cool by virtue of their necessity or prevalence in your life, like Google or Amazon.
“On the other, the things you really want, but may know you’ll never get – like a Rolex or a Ferrari – are considered just as cool.”