Ultimate Spider-Man is the top rated animated title on the ‘boy-focused, girl-inclusive’ Disney XD.
According to the latest figures, the show has reached more than 1.2 million people over the age of four, including 683,000 kids aged four to 15 and 265,000 boys aged between eight and 12, in its first six weeks on air.
Ultimate Spider-Man has boosted year-on-year Disney XD ratings for its timeslot by 77 per cent. The premiere episode was the best performing show in its timeslot with boys aged eight to 12 on any kids TV channel in the UK, including those available in twice as many homes.
“The success of Ultimate Spider-Man demonstrates the demand for Marvel content from a new generation,” said Boel Ferguson, general manager, Disney Channels UK & Ireland.
“Following the incredible success of Marvel’s Avengers Assemble in theatres across the UK we wanted to give our viewers a go-to TV destination for more excitement and energy of the latest Marvel series like Ultimate Spider-Man.”
Ultimate Spider-Man is part of the Marvel Universe programming block, which airs on Disney XD every Friday at 3.30pm.