Underground Toys adds to key chain line - Licensing.biz

Underground Toys adds to key chain line

New Sound Blasters collection aimed at kids rolling out from firm.
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Busy Underground Toys has created a line of voice key chains, this time aimed at children.

The first releases in the Sound Blasters collection will include Star Wars, Ben 10, Clone Wars, Gladiators, Scooby-Doo and WWE.

The Star Wars Sound Blaster will ship first, hitting stores in May, closely followed by Ben 10 and Gladiators.

The line will be exclusively distributed by Gear 4 Games.

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Underground Toys

?We have become the ?go-to? company for many of the pop culture properties that are not 100 per cent for kids,? Underground Toys? licensing manager, Robyn Morgan, explains to Licensing.biz.

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