Underground Toys bags Doctor Who plush deal

Range to include characters from current series, plus classic programmes.
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Underground Toys has secured a deal with BBC Worldwide to create Doctor Who plush toys in all territories.

The collection will incorporate characters from the current series, plus a separate programme featuring characters from the Classic shows. Each will produce unique noises tailored to each model, and will be released in several sizes.

The line will begin shipping from June worldwide and will be previewed at Toy Fair on the Gear 4 Games stand (E160).

"We have had great success in bringing to life popular television characters as plush toys," said Robyn Morgan, licensing director at Underground Toys. "The experience we have accumulated on both character detail and the importance of sound quality will mean we can finally do the Doctor Who brand justice as a plush concept."

Richard Hollis, head of UK licensing at BBC Worldwide, added: "We are delighted to build on our existing relationship with Underground Toys. This new category for Doctor Who will appeal to a wide range of fans and collectors alike, and Underground are the perfect partner given their experience in this area."


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