Underground Toys renews Domo deal

Firm extends agreement to include all sizes of plush and plush keychains.
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Underground Toys has renewed its UK licence for quirky Japanese character Domo.

The deal was signed with Big Tent Entertainment via Parthenon Entertainment Group and means Underground's line will now include all sizes of plush and plush keychains.

Originally, Domo is the mascot of Japan's NHK television station and appears in several sketches during and in-between shows.

Alongside Underground's products, Domo t-shirts are available from Bravado, while GB Eye's posters are currently selling in HMV stores, Zavvi and Play.com.

Products are also due to go into Urban Outfitters outlets in the next few weeks.

Jakks-Pacific's Play-a-long division has acquired the master toy licence for the US.

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Underground Toys

?We have become the ?go-to? company for many of the pop culture properties that are not 100 per cent for kids,? Underground Toys? licensing manager, Robyn Morgan, explains to Licensing.biz.

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