Underground Toys teams with Hastings Entertainment - Licensing.biz

Underground Toys teams with Hastings Entertainment

In-store promotion to run with US retailer from October for Doctor Who.
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Underground Toys is teaming up with American retailer Hastings Entertainment for an extensive Doctor Who in-store promotion.

The campaign - in association with BBC Worldwide - will feature a six by four foot display unit, bringing together key merchandise from the show alongside other retail activity. It kicks off in October and runs through the key holiday selling period.

In addition, Hastings will be selling an exclusive Yellow Dalek action figure, which will only be available in its North American outlets.

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Underground Toys

?We have become the ?go-to? company for many of the pop culture properties that are not 100 per cent for kids,? Underground Toys? licensing manager, Robyn Morgan, explains to Licensing.biz.

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