American Greetings Properties has struck a deal with licensee Beetosee for a Care Bears plush promotion with Unilever in supermarkets throughout Belgium.
Participating supermarkets include Makro and Cora.
Consumers simply need to purchase any ten Unilever products - including food, personal care or household items - to qualify for either a free plush Funshine Bear or Cheer Bear.
Customers will then be given the option of donating the bear to charity for the holiday season. Participating charities include Moeders voor Moeders for Flanders and Rode Kruis (Red Cross).