Union J turn heads at Claire's Oxford Street flagship store - Licensing.biz

Union J turn heads at Claire's Oxford Street flagship store

New boy band greeted by over 1,000 fans as they launch collaboration with retailer.
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Hot new boy band Union J caused a stir at Claire's flagship Oxford Street store last week, with over 1,000 fans turning up for a special meet and greet.

The band - who finished fourth in The X Factor in 2012 - visited the store ahead of the launch of their new album in October.

Posters, mugs and masks were also on sale to promote the upcoming collaboration between Union J, Claire's and Syco. The full range of exclusive fashion accessories will be launching on October to coincide with the album.

Claire's has previously created lines for artists including One Direction, JLS and Justin Bieber.

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