Uniqlo launches new Miffy kidswear collection - Licensing.biz

Uniqlo launches new Miffy kidswear collection

The range will roll out across Uniqlo stores in 15 countries throughout this month.
Author:
Publish date:

Uniqlo has launched a special Spring Summer 2015 kidswear range featuring Miffy, to mark the character's 60th anniversary this year.

The range will roll out across Uniqlo stores in 15 countries throughout this month.

“We are thrilled that Miffy is partnering with Uniqlo during her 60th anniversary year," said Marja Kerkhof, managing director of Mercis B.V, Dick Bruna’s publishing company.

"The timeless nature of Dick Bruna’s minimal style as well as the affection people have for Miffy will no doubt ensure this range - which includes kids and baby wear - is extremely popular with Uniqlo and Miffy fans alike.”

Yuki Katsuta, head of research and design at Uniqlo and group executive officer of Fast Retailing, added: “We are very pleased to be able to collaborate with Miffy as she celebrates her 60th anniversary this year.

"Both Uniqlo and Miffy are known and loved throughout the world, and we hope the new clothing range will bring a touch of happiness to the daily lives of everyone, everywhere.”

The range combines Dick Bruna’s illustrative style of minimal black lines contrasting with bright primary colours, together with Uniqlo’s contemporary approach to clothing design.

Related

Featured Jobs