Uniqlo launches Toei t-shirts

Following a licensing agreement in January, firm introduces t-shirts based on Toei's animations.
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On offer will be designed based on Dragon Ball, One Piece, Galaxy Express 999 and Dr Slump Arale. The products are part of the UT All Stars collection, which is backed with a marketing campaign.

To support the new ranges, One Piece and Dragon Ball animations will be shown in store, where customers will also be able to play with the video games pods.

Sampling promotions, online prizes and costume character appearances will also support the properties.


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