Universal inks new Despicable Me deal with Mega Brands - Licensing.biz

Universal inks new Despicable Me deal with Mega Brands

New kids construction line on the way following multi-year international licensing agreement.
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Mega Brands has confirmed a multi-year international licensing agreement with Universal Partnerships & Licensing to develop a new kids construction line based on the Despicable Me franchise.

In stores from December, the sets will offer fully buildable iconic characters, locations and vehicles, inspired by Despicable Me 2.

Builders will be able to embrace their 'inner Minions' with the line's fully customisable sets that offer mix and match features, such as interchangable accessories.

Each set will include buildable Minions that are unique to the set, giving a wide variety of Minions to collect, build and play out adventures.

"The Despicable Me franchise and its dynamic characters have become a global sensation," said Bisma Ansari, VP, girls and boys, Mega Brands. "We are so excited to join forces with UP&L and Illumination Entertainment in bringing these iconic characters and their stories to the world of building."

Cindy Chang, SVP worldwide sales, UP&L, added: "We are thrilled to join Mega Brands in this new licensing partnership. The company is committed to bringing outstanding products to market for families and children of all ages, and Mega is an ideal collaborator for our Despicable Me franchise."

To launch the line, seven lucky fans will participate in the #MinionMontage Challenge on social media.

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