Universal inks new Despicable Me deal with Mega Brands

New kids construction line on the way following multi-year international licensing agreement.
Author:
Publish date:
Social count:
0
Mega Bloks Minions.png

Mega Brands has confirmed a multi-year international licensing agreement with Universal Partnerships & Licensing to develop a new kids construction line based on the Despicable Me franchise.

In stores from December, the sets will offer fully buildable iconic characters, locations and vehicles, inspired by Despicable Me 2.

Builders will be able to embrace their 'inner Minions' with the line's fully customisable sets that offer mix and match features, such as interchangable accessories.

Each set will include buildable Minions that are unique to the set, giving a wide variety of Minions to collect, build and play out adventures.

"The Despicable Me franchise and its dynamic characters have become a global sensation," said Bisma Ansari, VP, girls and boys, Mega Brands. "We are so excited to join forces with UP&L and Illumination Entertainment in bringing these iconic characters and their stories to the world of building."

Cindy Chang, SVP worldwide sales, UP&L, added: "We are thrilled to join Mega Brands in this new licensing partnership. The company is committed to bringing outstanding products to market for families and children of all ages, and Mega is an ideal collaborator for our Despicable Me franchise."

To launch the line, seven lucky fans will participate in the #MinionMontage Challenge on social media.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.