Universal partners with LEGO for Jurassic World sets

Elsewhere in the toy space, Hasbro will launch a range spanning action figures, role play items and games.
Publish date:
Social count:
Jurassic World.png

Universal Partnerships & Licensing has signed a deal with The LEGO Group for the toy firm to create original LEGO products based on upcoming Jurassic Park sequel, Jurassic World.

The toys will be available in May 2015 and the film will land in cinemas on June 12th, 2015.

“Jurassic Park defined dinosaurs for an entire generation 20 years ago, and Jurassic World will do the same in 2015,” said Universal Partnerships & Licensing president Stephanie Sperber

“Working with LEGO Group to bring this classic into the present in dynamic and exciting ways is truly thrilling."

Jill Wilfert, vice president of global licensing and entertainment for The LEGO Group, added: “We are thrilled to be a part of the groundbreaking Jurassic Park series.

“The film’s imagery and branding are iconic, with a rich array of landscapes, vehicles and dinosaurs that are perfect for inspiring a line of building sets that will encourage hours of creative play.”

Elsewhere in the toy space, Hasbro will launch a range spanning action figures, role play items and games.

Universal Partnerships & Licensing has also details additional Jurassic World licensees including:

· Accessory Innovations – accessories including headwear, coldweather and umbrellas (U.S.)
· Bakery Craft – candy/food/bakery (U.S.)
· Bulls I Toy – trading cards, stickers, tattoos and other general merchandise (U.S.)
· Cardinal Games – puzzles (U.S.)
· Dreamtex – home furnishings (UK)
· Edge Brands – sporting goods (U.S.)
· Fast Forward – accessories (U.S.)
· Fifth Sun and FREEZE – apparel (U.S.)
· Franco Manufacturing – home furnishings (U.S.)
· GBG USA – men’s, women’s and children’s sleepwear and loungewear (U.S.)
· Gut Distribution – stationery (Italy)
· Handcraft – underwear (U.S.)
· High Point Design – hosiery (U.S.)
· Innovative Designs – back to school (U.S.)
· Jada Toys – R/C, diecast vehicles (Worldwide)
· KIDdesigns – youth electronics and electronic adventure gear (U.S.)
· Rubie’s Costume Company – costumes (U.S.)
· Smith & Brooks – apparel (UK)
· Toy Factory – amusement channel prizing (U.S.)
· Trends International, LLC – stationery/social expression (U.S.)
· TV Mania – apparel (Germany, Austria, Switzerland)
· Unique Industries – party goods (U.S. and UK)
· VMC Accessories Ltd – accessories (UK)
· Zak UK Ltd – dinnerware (UK)
· Ludia - mobile and social game

Universal Partnerships & Licensing is currently seeking additional licensing partners for the Jurassic World programme.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.