A range of prints and canvases featuring images associated with The Kennel Club and Crufts are due to launch from Universal Posters.
The new deal covers the UK and Ireland, with the products available through Universal Posters website and home shopping TV channels.
The firm specialises in unique print products for artists including Cliff Richard, David Hasselhoff and Tom Jones, plus football clubs such as Arsenal and Chelsea.
"While the Kennel Club and Crufts are slightly outside our core focus, we feel there is a huge market for premium prints and canvasses of dogs and puppies - to gauge this you need only look at calendar sales, where no matter who the biggest, sexiest acts are, cats and dogs sell more," said Paul Harris, founder of Universal Posters. "We very much look forward to working with the Kennel Club and 4sight on developing this range."
Sandra Vauthier-Cellier, MD of 4sight, added: "The Kennel Club and Crufts lend themselves very well to this type of visual product so we are delighted to have Universal Posters on board."