US: Adrenaline boost for Decode

Firm expands third party sales slate with first factual entertainment acquisition.
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Kids and family entertainment specialist Decode Enterprises continues to add to its portfolio - acquiring its first factual entertainment series.

The Adrenaline Project is from Toronto's Marblemedia. Decode has acquired the worldwide TV rights to the series, which airs on YTV in Canada and 4Kids on Fox in the US.

Each episode takes five thrill-seeking teens and dares them to compete head to head in intense physical and mental challenges.

"The Adrenaline Project is the first factual entertainment show that we have picked up for distribution," said Neil Court, president of Decode Enterprises. "Marblemedia is a leader in this area and this series complements our live action comedy drama offering for older children and young teens.

"This acquisition is part of our strategy of expanding our catalogue with complementary programme genres for younger audiences."


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