American Greetings Properties has revealed a series of new partnerships for Care Bears.
Agreements in the US with FAB Starpoint, Karmin International, Sky High International, Tin Box Company of America and Jumpin Jammerz will see products such as backpacks, luggage, apparel, back to school stationery, stickers and puzzles among others launch.
"We are entering the new year with a lot of momentum for the Care Bears, and these new partnerships continue to build the programme in fun and exciting ways for consumers," said Lindsay Martinez, director of domestic licensing for AGP. "This is just the start of what we anticipate will be a great year for the brand."
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