Anchor Bay Entertainment and My Gym have teamed up to promote both the latest Chuggington and the 30th anniversary of My Gym.
My Gym is one of the leading fitness centres for children in the US, and this partnership will see the latest Chuggington DVD, Chug Patrol: Ready to Rescue, promoted in nearly 160 My Gym locations.
The promotion runs from September 19th and will see participating My Gym locations will feature Chuggington window clings displayed in each facility as well as counter cards with coupons for a discount on Chug Patrol: Ready to Rescue or any other Chuggington DVD.
Kids will also will receive Chuggington sticker sheets after each class, the Chuggington theme song will be integrated into gym classes and a video clip will be played on a loop on My Gym TVs.
My Gym e-newsletters, which go out to 400,000 subscribers, will highlight the collaboration and Chuggington DVDs were also given way as prizes in My Gym's America’s fittest family contest.
Anchor Bay will highlight My Gym with full-panel inserts in the packaging of all Chug Patrol: Ready to Rescue DVDs and will provide exposure for My Gym on the Chuggington social media sites.