AwesomenessTV has appointed a global head of consumer products and retail and it looks to expand its brand further.
James Fielding (pictured) will now oversee all consumer products and retail efforts for the multi-platform media company.
He has previously served as CEO for Claire's and president of Disney Stores Worldwide. During his time at the latter, Fielding oversaw a $1.2 billion global business operating 360 stores in 12 countries, as well as the Disneystore.com business in five countries.
He has also held the position of EVP, global retail sales and marketing for Disney Consumer Products, as well as general merchandise manager for the coed division of Lands' End.
"AwesomenessTV has built an amazing brand in a very short time, engaging teens around the world," said Fielding. "This is an incredible opportunity. I look forward to building a long-term business strategy around consumer products and retail experiences that speaks to our fans in new and innovative ways."