US brewery Narragansett Brewing Company has teamed up with Bananagrams Inc to develop a new beer celebrating the popular party word game.
The beer – boasting a Bananagrams yellow and featuring the game’s iconic letter tiles – has been create as part of the ongoing 10th anniversary celebrations for the family game.
Bananagrams’ Top Banana, Rena Nathanson has stated that together the two companies will jointly promote ‘Hi Neighbour, Have a Hefeweizen’ through sponsored game nights in the Providence state.
Bananagrams is a game steeped in Narragansett history, having been created by Abraham Nathanson and his daughter Rena at his home in the Rhode Island town.
Narragansett Brewing has previously teamed with several Rhode Island companies such as Autocrat Coffee, Del’s Lemonade and Allie’s Donuts.
The new Bananagrams-themed beer delivers notes of banana and clove and represents the first time the brewing company has teamed with a company outside of the food and drink industry.