US: Bandai Powers back with new Rangers line - Licensing.biz

US: Bandai Powers back with new Rangers line

Push planned for Mighty Morphin Power Rangers toys, kicking off with special competition.
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Bandai America is planning to roll out a refreshed line of Mighty Morphin Power Rangers toys later this year.

The first, and most recognised, of the 15 Power Ranger themes, the Mighty Morphin line will feature both fresh and nostalgic play experiences, according to the firm.

The toys - including action figures, vehicles, Megazords and role play items - will begin to hit retail at the end of this year. A new TV series will also be premiering on Saturday mornings in January 2010 on ABC Kids.

"The original Mighty Morphin Power Rangers captivated the country in 1993 and many kids who played with the toys now have children of their own," said Tim Wills, senior VP, sales and marketing, at Bandai America. "Families can experience their 'Morphin time' once again, as a whole new generation of kids are introduced to the Mighty Morphin Power Rangers toys."

To celebrate the launch, a Power Up Video Challenge will be running in the US. Find out more by clicking here.

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