Ice cream firm Ben & Jerry's has created a new 'Limited Batch' flavour based on the star of the Anchorman movies, Ron Burgundy.
In honour of the upcoming sequel, Anchorman 2: The Legend Continues, Ron Burgundy's Scotchy Scotch Scotch ice cream is 'a creamy concoction of butterscotch ice cream with ribbons of butterscotch swirl'.
“Scotchy Scotch Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions,” said Ron Burgundy.
“Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet.”
The flavour was unveiled at New York City’s Pier 36 with a performance by Nutty The Waterskiing Squirrel as seen in the first film. Nutty's performance was followed by the appearance of a Ben & Jerry’s scoop-truck-turned-Channel 4 News-truck.
“As a company who believes our fans deserve nothing but the best, we have great respect for Ron Burgundy, who takes the same belief to heart,” said Lisa Sholk, Ben & Jerry’s brand manager.
"To help locate the flavour as it rolls out, we’re asking fans of Ben & Jerry’s and Anchorman to log onto www.benjerry.com and share when and where they were able to have a taste.
“We want fans to be able to experience it all first-hand, because as Ron says, this flavour is ‘kind of a big deal.’”
Anchorman 2: The Legends Continues lands in cinemas on December 20th, but Scotchy Scotch Scotch is being rolled out in the US now.
“Having Ben & Jerry’s celebrate the return of Ron Burgundy to the big screen with the introduction of this special ice cream is an exciting and delicious way to build anticipation for the film,” said LeeAnne Stables, president of consumer products at Paramount Pictures.
“We especially enjoyed the sampling process over the last several months to find the perfect Scotchy scotch flavour.”
Take a look at the ice cream, as well as some highlights from the launch of Ron Burgundy's Scotchy Scotch Scotch, below: