US: Boden unveils Roald Dahl childrenswear

The clothing brand will bring some of the writer’s most famous stories to life, including Charlie and the Chocolate Factory, Matilda and The Twits.
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Clothing brand Boden is teaming up with the Roald Dahl Literary Estate to develop a line of childrenswear for its line, Mini Boden.

The US collection will bring Roald Dahl’s famous stories to life, including Charlie and the Chocolate Factory, Matilda, The Twits, James and the Giant Peach and The BFG.

Kids will be able to dress up in a Mr. Fox hoody, a Mr. Twit jumper and a Matilda-inspired dress.

Boden is set to host a Wondercrump Party on Wednesday next week, where guests will be able to get a sneak preview of the new collection.

Image source: WWD

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