US: Borders readies exclusive Richard Scarry promo - Licensing.biz

US: Borders readies exclusive Richard Scarry promo

Cookie Jar property to form part of holiday season push at book retailer.
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Cookie Jar and Random House are teaming up with US speciality book retailer Borders for a special Richard Scarry promotion throughout the holiday season.

Stores across the US will be featuring a collection of classic Richard Scarry tales - Super Stupendous Stories - published by Random House; plus a small beanie plush assortment and large Huckle Cat plush from The Bridge; and an exclusive boxed board book set from Five Mile Press.

In addition, Borders stores will also offer an assortment of classic books, new TV tie-in books from Busytown Mysteries, a variety of board, memory and card games, plus floor puzzles and DVDs.

"We are placing a strong focus on our children's category this holiday season and these products are a great addition to our total offering," said Michele Cloutier, chief merchandising officer at Borders.

Michael Berreth, Cookie Jar's head of marketing, added: "For over 50 years, generations of kids have grown up with the books of Richard Scarry, so parents are sure to gobble up the items for holiday gifts when they see them in the front of Borders stores."

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