US: Burger King Apple Fries hitting retail - Licensing.biz

US: Burger King Apple Fries hitting retail

US grocery stores to begin stocking product from this autumn.
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Broad Street Licensing Group has brokered a deal between Burger King and Crunch Pak which will see the restaurant's Apple Fries going on sale in grocery stores this autumn.

BK Fresh Apple Fries will be available in 10,000 supermarket outlets, with single servings priced at around $1 and larger packs around $4-$5.

"Our goal in developing BK Fresh Apple Fries was to create a menu item that satisfied parents' demands for nutrition and convenience and kids' appetites for great tasting foods," said John Schaufelberger, senior VP of global product marketing and innovation at Burger King.

"With more than 29 million servings sold since its launch last year, we knew we had a winner with both parents and kids alike. The popularity of this clever product is now opening up new channels for our business and providing our customers with a menu favourite in the places they shop most."

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