US: Burger King kicks off Twilight promo

Fast food chain teams with Summit for special activity surrounding Eclipse launch.
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Burger King has joined forces with Summit Entertainment in the US to host a range of activity tying in with the launch of Twilight: Eclipse.

Promotions will include themed, eco-friendly water bottles and BK Crown Cards, while other new elements range from TV advertising starring real fans of the saga sharing their Edward and Jacob love to an in-restaurant game, where two players get the chance to win a 'Twi-hard' fan experience.

"Knowing these fans have an insatiable appetite for all things Twilight Saga, we've put together a comprehensive promotion that makes each of our restaurants a one-stop shop for all things Twilight," explained Patty Treviño, director, cultural marketing at Burger King. "We're bringing back some guest favourites from our New Moon promotion and fans will interact in all new ways through the in-restaurant game, online extension, exclusive merchandise and more."

Premiums in-store will include a series of eight Twilight BK Kids Meals, with gifts ranging from charm bracelets to wallets and wristbands.

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