US: Callaway Golf tees off with Perry Ellis - Licensing.biz

US: Callaway Golf tees off with Perry Ellis

New branded golf and sportswear heading for US, Canada, Latin America and Caribbean.
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Callaway Golf is looking to expand its presence in the apparel market, having inked a deal with Perry Ellis International to create a new line of golf and sportswear.

Perry Ellis will service better department and specialty stores and corporate channels, while Callaway will service the green grass, off course and sporting goods channels through its newly created soft goods sales force.

Perry Ellis will also perform the embroidery, embellishing and warehousing of products for Callaway. During the remainder of 2009, Callaway will continue servicing the market with product produced by its previous licensee.

Perry Ellis International designs will begin shipping in spring 2010.

"We are delighted to have found the right partner to help us more firmly position Callaway as a lifestyle brand," said George Fellows, president and CEO of Callaway Golf. "Perry Ellis International is known worldwide as a leader in both design and distribution of apparel and accessories. We are looking forward to a long and mutually beneficial partnership."

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