US: Calvin Klein reveals Home line

Two designer furniture ranges due to be revealed next spring.
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The Calvin Klein Home division of the fashion design brand is planning to reveal two new designer furniture ranges next spring - Calvin Klein and The Curator Collection by Calvin Klein Home.

Slated to launch domestically in January 2009, the latest additions to the Calvin Klein Home line will consist of modern, timeless pieces, in keeping with the Calvin Klein brand aesthetic.

The initial offering includes furnishings for the living room, dining room and bedroom, including sofas, chairs, dining tables, coffee and side tables, beds, mirrors and book cases.

All the designs will be unique to Calvin Klein Home and will be supported by a national advertising campaign with key shelter, lifestyle and fashion publications such as Elle Décor, Vanity Fair and New York Times Magazine.

"Strategically, the addition of furniture is very significant for us as it further extends the Calvin Klein Home lifestyle product offering," said Tom Murry, president and CEO of Calvin Klein. "I believe our team has done a great job creating collections that are true to the Calvin Klein brand DNA, while at the same time incorporating elements that exude warmth and comfort to appeal to a wide consumer base."


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