US: Care Bears take over Noodlecat outlets - Licensing.biz

US: Care Bears take over Noodlecat outlets

Restaurants to be rebranded Noodlebear throughout July; Care Bears themed events planned.
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American Greetings Properties has teamed up with Cleveland-based restaurant Noodlecat for a special month-long initiative.

Outlets will be re-branded as Noodlebear throughout July, while there will be three Care Bears events in American Greetings' hometown to help raise funds and awareness of the Cleveland Food Bank.

The restaurant will feature newly-created Noodlebear signage and menus, Care Bears products and activities, as well as a canned food drive.

"We are very happy tp be working with Jonathon Sawyer and Noodlecat to celebrate Care Bears' 30th anniversary while being able to give back to the Cleveland community," said Gabrielle Oliff, VP of brand and marketing for AGP. "We are always looking for unique ways to bring exposure to our brands and feel that Noodlebear is a perfect example of how we are able to creatively align ourselves with different partners."

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