The Tracy Anderson fitness brand will have a presence at this year's Licensing Expo in Las Vegas.
Anderson, who has made a name for herself in the keep-fit world for training the likes of J-Lo, Madonna, Gwyneth Paltrow, will be one of 5,000 brands represented at the expo between June 18th and 20th, which is organised by Advanstar Licensing.
Tracy Anderson will look for brand collaborations and licensing partners, with category opportunities including studio expansions, a nutritional supplement line, fitness equipment, an active wear apparel collection, sports footwear, a beauty line and more.
The brand will be placed in the new Fashion District.
“I’ve made it my life’s mission to provide people throughout the world with the tools, resources and motivation they need to successfully connect and transform their bodies in the most positive and healthy way.” said founder and co-owner Tracy Anderson.
“With 14 years of focused and rigorous research that extends to every conceivable body shape and life stage behind me, I’m proud to say that the Tracy Anderson fitness method has truly changed thousands of lives in a uniquely sustainable way. Built on the basis of empowerment, results and sustained innovation, I’m excited to continue the journey of making people everywhere look and feel their best.”
Jessica Blue, vice president, Licensing Expo, added: "Advanstar Licensing is delighted to welcome the Tracy Anderson brand to Licensing Expo."
“Our attendees look to the Expo for what is hot and what is new in the licensing industry, and the list of our new exhibitors is increasing daily to meet that need. In fact, 83 of our exhibitors have never participated in Licensing Expo before.”
The Tracy Anderson Studio locations are reporting maximum membership capacity since opening, with wait lists of up to three years at key locations.
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