The NHL has issued a warning to hockey fans ahead of the weekend's All-Star Game in Montreal to be on the look out for counterfeiters attempting to sell unauthorised and poorly produced knock off merchandise.
Since 1993, the NHL - through its membership of the Coalition to Advance the Protection of Sports logos (CAPS) - has been involved in the seizure of more than nine million pieces of counterfeit merchandise featuring the logos of various professional sports leagues and teams, colleges and universities - valued at more than $329m.
This week, the NHL will be working closely with local law enforcement authorities, who will be responsible for enforcing local laws prohibiting the sale of counterfeit merchandise during the 2009 NHL All-Star Game.
"Fans may think they're purchasing a t-shirt, jersey or other item to commemorate the event and support their favourite players but, in reality, they're only supporting counterfeiters," said Tom Prochnow, NHL Enterprises group VP, legal and business affairs.
"We want our fans to understand that you get what you pay for when it comes to counterfeits. A counterfeit t-shirt is not a keepsake if it contains a typo or shrinks three sizes when you put it in the laundry."