US: CPLG welcomes new VP of retail development

Former Paramount and Universal Studios exec, Elliot Lederman takes on new role.
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CPLG has appointed Elliot Lederman as VP, retail development for CPLG North America.

Lederman (pictured) will be reporting to CPLG North America’s SVP/GM Ted Larkins based in the Los Angeles office.

In his new role, Lederman will be responsible for identifying and developing new retail partnerships in all channels of distribution, including brick and mortar and online. He will also be responsible for promoting all consumer products represented by the CPLG portfolio including World of Warriors, St Andrews Links, Michelangelo and Space Invaders, as well as DHX Brands properties including Teletubbies, Yo Gabba Gabba!, Twirlywoos, Degrassi franchise, Inspector Gadget and Caillou.

Larkins commented: "Elliot brings over 25 years of experience in licensing and has held executive-level positions representing major entertainment brands at Paramount Pictures and Universal Studios. His expertise includes retail partnerships in the US and Canada in all channels of distribution including mass market, mid-tier, specialty stores and e-commerce.

"He has vast experience and relationships developing retail alliances and exclusive direct-to-retail licensing programs and will be an incredible asset to CPLG, its clients and our licensees.”

Lederman added: “CPLG is recognised as one of the best and most successful licensing agencies in the world and I am very proud to be part of this incredible team. CPLG has a great portfolio of brands and I look forward to playing a role in its continued success.”

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