US: DC, Warner Bros and Mattel launch DC Super Hero Girls - Licensing.biz

US: DC, Warner Bros and Mattel launch DC Super Hero Girls

New site launches while Random House is now on board for novels.
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DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the DCSuperHeroGirls.com website.

The site hosts first DC Super Hero Girls webisode, titled Welcome to Super Hero High, as well as games, quizzes, character photos and bios.

In the coming weeks and months the new website will be regularly updated with new animated digital content and previews of upcoming products slated for 2016.

“DC Entertainment has a deep and rich roster of strong female characters – both heroes and villains – that have inspired and empowered girls and young women for decades," said Diane Nelson, president of DC Entertainment and president and chief content officer of Warner Bros. Interactive Entertainment.

"From the iconic Wonder Woman and Supergirl, to the complex but compelling Harley Quinn and Catwoman, there is a character to whom every girl can relate, no matter what stage of life in which she currently finds herself.

“Girls want to experience the strength, action and optimism of Super Heroes too, and DC Super Hero Girls is part of our long-term strategy to offer a diverse array of strong female characters in a fun and action-packed universe, and through a world of epic storytelling on a variety of entertainment platforms. We could not be more excited and proud to debut today’s first phase of the important new universe for girls.”

There will be a dedicated DC Super Heroes Girls booth at this year's New York Comic Con, where fans can get a look at Mattel’s upcoming product line, including action figures designed for girls and action dolls.

Random House Children’s Books is the global master publishing partner for the brand and will be creating a portfolio of novels, the first of which is titled Wonder Woman at Super Hero High.

DC Entertainment has also secured writer Shea Fontana to create the inaugural original graphic novel. Scheduled for release in July 2016, the young Super Heroes are kidnapped by a teenage Lex Luthor the day before Super Hero High's semester finals. Together, they must combine their Super Hero powers to defeat Luthor and race back to school before final exams begin.

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