US: Disney and Her Universe launch Captain America: Civil War-inspired activewear

The line, spanning tank tops, sports bras and leggings for teens and women, features looks based on Black Widow, Iron Man and Captain America.
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Disney Consumer Products and Interactive Media is collaborataing with Her Universe on a new line of Captain America: Civil War-inspired activewear.

The line, spanning tank tops, sports bras and leggings for teens and women, features looks based on Black Widow, Iron Man and Captain America and will launch this month at Kohl’s stores and Kohls.com.

“Collaborating with Marvel on activewear is a dream come true,” said Her Universe founder Ashley Eckstein.

“We're incredibly proud of this collection and hope that girls will be inspired to wear these designs from the gym to the street.”

Paul Gitter, senior vice president of licensing, Marvel at Disney Consumer Products and Interactive Media, added: “Activewear is a huge trend with young women and a natural fit for the Marvel brand.

“We’re excited about the potential of this new collection to connect with female fans and continue to drive our fashion business.”

As part of the collaboration, a workout video featuring Ashley Eckstein and Heidi Moneymaker, stunt double for Black Widow, has launched on the official Her Universe YouTube channel featuring the new activewear collection.

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