US: Disney expands merchandising programme for Guardians of the Galaxy - Licensing.biz

US: Disney expands merchandising programme for Guardians of the Galaxy

New products include KIDdesigns' Dancing Groot toy and Hot Wheel’s Star-Lord and Rocket Raccoon Character Cars.
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Disney Consumer Products is launching a wide range of new merchandise for Marvel's Guardians of the Galaxy to coincide with the film's US DVD and Blu-Ray launch.

The new Marvel’s Guardians of the Galaxy product lineup will be led by a range of new toys and collectables including KIDdesigns' Dancing Groot toy.

Other key products include Funko's POP! Marvel Dancing Groot Bobble-head, Funko's Fabrikations Guardians of the Galaxy Rocket Raccoon collectable, Hot Wheel’s Star-Lord and Rocket Raccoon Character Cars, Just Play’s Rocket Raccoon Plush and Dragon’s Marvel’s Guardians of the Galaxy Star-Lord Model Kit.

Marvel is also ramping up the film's apparel offering with t-shirts for kids and adults from Mad Engine, C-Life, Hybrid-Jem Sportswear, and Freeze and boys’ pajamas from AME.

Elsewhere, new accessories include ThinkGeek’s Marvel’s Guardians of the Galaxy jewellery line, watches from MZ Berger and Accutime and BBC Rocket Raccoon slippers.

There will also be new Gamora and Nebula merchandise in the form of t-shirts from Her Universe.

Rounding out the new offerings are party goods from American Greetings, home goods from Jay Franco, and drinkware from Vandor.

"The demand for Guardians of the Galaxy merchandise has been truly out of this world," said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.

“Our merchandising and retail partners are doing a tremendous job of providing creative and innovative ways for fans to continue interacting with these popular characters and showcase their fandom year round.”

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