US: Disney launches new milk line

Firm ties up with Stremicks Heritage Foods for Little Einsteins branded line.
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The first Disney-branded refrigerated diary drink to launch since the company revealed its food guidelines in 2006 has rolled out in the States.

The company has joined forces with Stremicks Heritage Foods for the Disney Little Einsteins Milk.

It is the first product line to launch as part of a series of healthy dairy and non-dairy beverages currently in development by Disney and Heritage.

"The Disney brand and characters are in a unique position to market beverages that kids want and parents feel good about," said Lance Gatewood, VP of food, healthy and beauty for DCP in North America.

"Disney has a long-term commitment to the health of kids around the world through its new food guidelines, which require the Disney name and its characters to be associated with kid-focused products that limit calories, fat, saturated fat and sugar.

"Developing this product line with industry leaders such as Stremicks Heritage Foods brings us one step closer in delivering on this commitment."

Sam Stremick, director of sales and marketing for Stremicks Heritage Foods, added: "Teaming with Disney provides the opportunity to create healthy products that kids will identify with, while enabling parents to provide a highly nutritional and great tasting beverage that their children will want to drink.

"The Little Einsteins milk line provides parents with an easy option for incorporating nutrients like calcium and DHA into their children's diets to ensure optimal growth and development."

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