US: Disney ties up Pirates of the Carribbean partnership with Hot Topic

Deal includes one-month takeover of the retailer?s 650 North American shops.
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To promote Pirates of the Carribean: On Stranger Tides, Disney has secured a takeover deal where merchandise and toys from the film “will have an impressive retail presence in Hot Topic stores across the country with Pirates of the Caribbean shirts, jewellery and accessories.”

As part of the promotion, Hot Topic will also host two 'Pirates Day' events at flagship stores in Hollywood and New Jersey, on Saturday May 14th. Fans can win prizes, pose for photos with pirates and see advance screenings of the 3D film.

The prizes are provided by ‘promotional partners’ like Jakks Pacific, makers of the new action figures.

On Stranger Tides opens in the UK on May 18th, and worldwide on the 20th.


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