US: Ferrero opens Nutella cafe

The cafe will offer an array of all-day dishes and to-go options designed to 'take your taste experience to new and delicious heights'.
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Ferrero, the parent company for chocolate brand Nutella, has opened its first Nutella cafe near Mellenium Park in Chicago. 

"We wanted to create a world of Nutella for our fans that could truly capture the essence of the brand – not just in the dishes that will be served, but in the full experience from the moment you step into the space." said Noah Szporn, head of marketing Nutella North America. "The Nutella Cafe offers something for everybody, and we encourage everyone to come in and try a dish or snack. We hope Nutella enthusiasts, Chicagoans and visitors enjoy the cafe as much as we enjoyed creating it." 

The permanent cafe is the first restaurant owned and operated by Ferrero, promising an authentic Nutella experience complete with a specially curated menu. Exclusive menu items include warm, grilled baguettes with Nutella, fresh-roasted hazelnut and blueberry granola with yogurt and Nutella, and Italian specialties like "Panzanella" fruit salad, and Gelato Affogato, a tasty dollop of Fior di Latte topped with Nutella. The cafe also offers a number of dishes available without the famous hazelnut spread, including a wide selection of savory dishes such as paninis, salads and other unique specialties.

The popular hazelnut spread with cocoa is available in approximately 160 countries worldwide. Introduced to the US market in 1983, it has since become the number one selling branded hazelnut spread in America.

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