US: First ever Paul Frank pop-up shop hits New York

The shop boasts Paul Frank apparel, sleepwear and accessories, as well as New York City-themed gifts.
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The first ever Paul Frank pop-up shop has landed in New York.

Located at the Paramount Hotel (235 W 46th Street between Broadway and 8th) in Times Square, the Paul Frank store is open until January 30th, 2015.

The shop boasts Paul Frank apparel, sleepwear and accessories, as well as New York City-themed gifts.

“The Paul Frank shop is an exciting opportunity to bring an entirely new brand experience to fans in the Big Apple this holiday season,” said Elie Dekel, president of Saban Brands.

“The infectious spirit and creative energy of New York City makes it the perfect location to bring Paul Frank directly to our customers.”

The store will also host weekly interactive DIY, beauty and holiday events, with activities including make-your-own tote bags, nail art, karaoke nights and coffee tastings.

Visitors to the store can also participate in two digital activities featuring the face of the brand: Julius the monkey.

Using Blippar’s image-recognition app, shoppers can enter the in-store photo booth and be transported into an interactive experience, finding themselves in the back of a taxi with Julius at the wheel.

Smartphone users can also interact with Julius to view and purchase merchandise through an animated vending machine directly from their mobile devices.

The shop will also feature an on-site PJ Donation Station benefiting Covenant House New York, the nation’s largest privately funded agency serving homeless, runaway and at-risk youth.

When shoppers purchase one pair of pyjamas to donate to Covenant House, they will receive a discount to purchase their own pair for 50 per cent off. The donation period will begin the week of Thanksgiving and continue through the end of 2014.

Paul Frank will also be providing a monetary donation and additional pyjamas to Covenant House.

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