The former senior VP of Paramount Digital Entertainment, Sandi Isaacs has set up a new strategic brand licensing and representation company.
Allied Red will look to develop opportunities to generate revenue and build long-term brand equity for its clients' IP. It will identify areas of growth across digital platforms and consumer product categories.
"Allied Red will work with leading brands and companies to extend their intellectual properties beyond the traditional retail channels to digital and game platforms," said Isaacs.
The company has already formed an alliance with Allied Integrated Marketing, one of the largest full-service entertainment marketing firms in North America.
As well as Paramount, Isaacs has also previously held positions at Disney Interactive and Activision. She will be supported at Allied Red by Laurie Windrow as VP of licensing and Marc Berman as senior manager, finance and operations.