US: Fox launches retail initiative

New entertainment rewards card to be launched in the autumn after tie up with WaMu.
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20th Century Fox Licensing & Merchandising has tied with Washington Mutual to market a new credit card.

The Fox Entertainment Rewards card program will give consumers access to a wide range of rewards, including entertainment-specific goods and special experiential rewards featuring 20th Century Fox productions.

Revealed at last week's Licensing International, the card is expected to be available from the autumn.

"20th Century Fox is a leader in producing and delivering the world's best entertainment, and WaMu has established itself as an innovative marketer in the world of banking," said Elie Dekel, executive VP of licensing and merchandising at Fox.

"By bringing the capabilities of these two brands together, we're creating a new product with powerfully compelling benefits to consumers looking for the best in entertainment, along with great purchasing power."

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