US: Fun to Learn Peppa Pig Magazine launches

eOne and Redan Publishing team up in the US for launch of dedicated magazine.
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eOne and Redan Publishing are launching the successful Fun to Learn Peppa Pig Magazine in the US, as the pre-school brand continues to grow in the territory.

The bi-monthly title will launch at major retailers through the US including Walmart, Barnes & Noble, Books-A-Million and Kroger.

Priced at $4.99 and aimed at four to seven year olds, the magazine showcases the adventurous and loveable Peppa along with her brother George, Mummy Pig and Daddy Pig. Each issue will feature 36 pages of Peppa-themed activities designed to reinforce early learning skills, as well as fun and inventive crafts projects, puzzles, product giveaways and more.

"Redan Publishing is the leading name in fun and educational magazines for children, and we are thrilled to be working together to provide kids and families throughout the country with a whole new way to immerse themselves in the imaginative world of Peppa Pig," said Joan Grasso, VP licensing North America at eOne Family.

"Demand for Peppa Pig products of all kinds continues to soar, and with the new magazine and consumer goods, fan and their families will have many terrific opportunities to incorporate Peppa Pig into even more aspects of their daily lives."

Robert Sutherland, chairman of Redan Publishing, added: "Peppa Pig is a powerhouse brand that continues to delight fans around the world, and the new magazine was designed to capture the playfulness and humour of the property, which has helped it win the hearts of children everywhere, including across the US."

In addition to the Redan title, eOne has also secured deals with a further trio of new partners in the US.

Better Toyz, Fiesta Toys and Primary Colors will be bringing the character into the sporting goods, stationery and confectionery categories, as well as the amusement channel for the first time.

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