Genius Brands International’s tween series SpacePop has been named the official music provider for Pop Warner Little Scholar Cheer and Dance programme.
As the Official Music Provider, SpacePop music will be used in Pop Warner’s dance and cheerleading workshops, camps, games and at competitions across the US through the end f the year.
The partnership with Pop Warner Little Scholars – the nation’s oldest youth football, cheer and dance organisation - will culminate in the national championships to be broadcast across a family of ESPN networks.
“We strive to work with exceptional brands that share our commitment to creating positive experiences for our student-athletes and this relationship with genius Brands is a perfect example,” said Jon Butler, executive director of Pop Warner Little Scholars.
“In their lyrics, SpacePop provides uplifting messages of empowerment for young girls. We’re excited about this partnership and we know the young girls who cheer and dance, and those who play football, will appreciate a fun, new addition to the Pop Warner experience.”
Stone Newman, president, global consumer products, worldwide content sales and marketing at Genius Brands, added: “Pop Warner’s mission aligns with the SpacePop brand values.
“Through this collaboration, thousands of cheerleaders and dancers participating in the competitions and audiences attending will have the opportunity to become familiar with SpacePop, if they aren’t already, or see it and experience it in a unique new way.
“The creation of original choreographies, cheer and dance routines to the remixes of SpacePop songs will showcase our content in an entirely new way that our fans around the world will love.
“These routines will motivate and encourage girls of all ages to get up and be active with SpacePop.”