US firm Peanut Labs has revealed the latest findings from its research into the habits of the Gen-Y age group, otherwise known as the key 13 to 25 year-old demographic.
Overall, the results show that Warner Bros is positioned well for 2008, with two of the group’s most anticipated movies – Harry Potter and the Half Blood Prince and The Dark Knight, the next chapter in the Batman franchise. Meanwhile, Paramount’s Indiana Jones and the Kingdom of the Crystal Skull also rated highly as a ‘must-see’. Last year, Transformers just edged out Pirates of the Caribbean: At World’s End as the favourite movie with the group.
On TV, The Simpsons will continue to build on its dominant position, having been 2007’s most popular TV programme with the respondents. Grey’s Anatomy and Heroes also rated highly with Gen-Ys.
“Given Gen-Y’s influence in anointing movie and TV hits, it appears Warner Bros has a lot to look forward to, as Harry Potter captures the big screen again in 2008,” said Murtaza Hussain, CEO at Peanut Labs. “As we move into 2008, shows like The Simpsons will remain popular regardless of new episodes, since the writers’ strike has not had a drastic effect on Gen-Y’s TV habits.”
The survey was carried out on 1,175 respondents in the Gen-Y age group.