US: Hard deal for Lyric

Premium lifestyle clothing brand to be sold at Hard Rock Hotel stores across the States.
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Music driven apparel company Lyric Culture has struck a deal for its Lyric Culture line to be sold at Hard Rock Hotels throughout the US.

The top-end lifestyle brand – which has the rights to use lyrics made famous by such artists as The Beatles, Janis Joplin, David Bowie, Marvin Gaye, The Bee Gees and Rod Stewart amongst others – is currently sold in over 300 specialty boutiques nationwide.

“The Hard Rock is a phenomenal global rock n roll brand that appeals to music lovers everywhere,” explained Hanna Rochelle Schmieder, president of Lyric Culture. “Their stores are a wonderful addition to our prestigious retail roster and an ideal outlet for the exposure of our music inspired product.”

The lyrical content is used on such items as denim wear, tees, cashmere and accessories. Each item reflects the song through its design.


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