Hasbro has hired the prominent international production and distribution television executive to head up its newly-formed, Los Angeles-based Hasbro Studios.
The virtual studio will produce shows based on the firm’s brands, deliver new branded content and produce programs from third party content creators.
Many of the shows will run on the new television network created by the joint venture between Hasbro and Discovery Communications, planned to debut in autumn 2010, as well as on multiple channels in international markets.
Davis will begin work in September, leading a team of internal and external creative talent in a wide-range of genres, including animated, live-action and game show programming, as well as content designed for digital and mobile extensions.
New programming is planned based on brands such as Trivial Pursuit, Scrabble, Cranium, My Lilttle Pony, GI Joe, Game of Life and Transformers, among others.
Davis brings extensive industry experience and leadership to the position.
Most recently, he was CEO of Family Entertainment Group; he also structured and managed an exclusive development and production venture between Southern Star Entertainment and World Wrestling Entertainment (WWE).
Davis also serves as a producer on Young Buc’s, a teen-oriented scripted pirates series in development at ABC Family, among other projects.
Prior to this, Davis served as president of Mobile and Online Media at InfoSpace, and prior to that served as president of Granada America.
Brian Goldner, Hasbro’s president and CEO commented: “We are very pleased that Steve Davis has come on board to head up Hasbro Studios. Steve has an excellent track record in all facets critical to the long-term success of this venture.
“He has a strong creative background while also bringing us the full-range of skills necessary to run a studio. He is absolutely the right person to begin leveraging Hasbro’s brands to their fullest potential as we look to create immersive entertainment experiences globally.”
Davis added: “The opportunity to lead Hasbro’s creative team in providing original and branded content for the Hasbro-Discovery joint venture network and international markets couldn’t be more exciting or gratifying.
"Hasbro owns an amazing portfolio of brands that have only scratched the surface in terms of the potential for creating great programming. It is now my job to ensure that we build a dynamic team and that we attract the best and brightest creative talent from the community to maximize this potential. This is the dream opportunity - I can’t wait to get started.”