US: Hasbro teams with Target for My Little Pony promo

The world of Canterlot recreated in the toy department.
Author:
Publish date:
Social count:
0
1_184_6899_My Little Pony logo.jpg

An exclusive promotion for Hasbro's My Little Pony has kicked off in Target stores across the US.

Premium space in the toy department has been devoted to My Little Pony merchandise, all inspired by the world of Canterlot from My Little Pony: Friendship is Magic, which is currently airing on The Hub.

Products available in the section include bedding, costumes, books, t-shirts, arts and crafts, activity sets and exclusive toys, with the primary focus on three ponies: Princess Celestia, Princess Luna and Twilight Sparkle.

"Canterlot at Target is a showcase example of how Hasbro reinvents our brands and works with retailers and licensees to create innovative and meaningful connections with consumers," said Ira Hernowitz, SVP, US marketing at Hasbro.

Stephanie Lucy, VP of merchandising at Target, added: "We expect Target's exclusive merchandise will have My Little Pony followers mesmerised."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.