US: Hershey's programme expands

There's more to the brand than chocolate as further partners come on board.
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Global Icons has been busy signing up new licensees for the Hershey's brand - moving into areas such as apparel and gift.

For starters, Americana Souvenirs and Gifts has signed up to produce novelty jewellery items, while Godinger will be producing gift/novelty, seasonal ornaments and housewares.

Meanwhile, there has been significant activity in the apparel area - new partners include Trau and Loevner, Mighty Fine (which will be rolling out men's, junior's and tween's knit tops, t-shirts and fleeces) and C-Life Group (which will have junior and tween t-shirts and long sleeve tops in all fabrics, with and without embellishments).

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