US hits of 2007 revealed

Nielsen data shows Spider-man, Transformers, HSM and Happy Feet all pulled in US audiences.
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The Nielsen Company has released its year-end look at the most popular trends among Americans during 2007.

The firm monitors media and consumer spending trends including television, internet, movies, DVDs, music, mobile, books, advertisers, video games and consumer purchasing trends.

Spider-man 3 topped the box office chart, closely followed by Shrek the Third, Transformers, POTC: At World’s End and Harry Potter and the Order of the Phoenix (data from Jan 1st to December 9th 2007). Spider-man 3 and Shrek the Third also took the number one and two positions in the box office sequels listing.

Happy Feet topped the DVD sales chart (through to November 18th), followed by Transformers, 300, Night at the Museum and The Departed.

In music, the High School Musical 2 soundtrack headed the top ten albums chart, while Hannah Montana 2: Meet Miley Cyrus came in at number four (data from Jan 1st to December 2nd 2007).

Yahoo was the top internet brand accessed via a mobile device (data from January to October 2007, US only), while American Idol was the top programme for product placement. Blizzard’s World of Warcraft was the top PC game (data from April to November), while PlayStation 2 topped the video game console usage chart, followed by Xbox and Xbox 360.


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