US: Holidays arrive early for Einstein

Greenlight secures Christmas placement for Albert Einstein products.
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Summer may only just have arrived, but Greenlight has been busy securing Christmas placement for Albert Einstein branded products with key US retailers.

The Einstein Brain Games and Einstein Science product lines will have major holiday promotional deals running with the likes of JC Penney, Sears, Barnes & Noble, Macy's and the Discovery Channel catalogue.

The lines will be displayed on gift tables and other point-of-purchase areas. Pre-orders have already been placed.

"By increasing awareness of the Einstein brand in the marketplace, Greenlight expands its role in the intellectual property arena while generating extensive revenue for the retailer, licensee and the Albert Einstein Estate for many years," said Diana Brobman, senior executive of licensing and new business development.

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