US: Hot Wheels revs up with Indy Car

Mattel brand signs four-year licensing partnership with racing series.
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Mattel and the Indy Racing League - the sanctioning body for the IndyCar series - have sealed a four-year licensing deal which will see product created around the series' drivers and teams, the Indianapolis Motor Speedway race course and the world's largest single-day sporting event, the Indianapolis 500.

The exclusive licensed product line will include 1:64 and 1:24 scale Hot Wheels Indy Car series assortment die-cast cars (showcasing a number of the drivers and teams); kid-powered 1:12 scale Hot Wheels Indy Car series Big Sounds cars with racing sounds; plus 1:16 scale Tyco r/c.

As well as at retail, product will also be available trackside at all Indy Car series races and online.

"Speed, power and performance is at the core of the Hot Wheels heritage, which aligns perfectly with the on-track excitement the Indy Car series brings to racing fans," said Tim Kilpin, GM for girls, boys and games at Mattel.

"Our partnership with the Indianapolis Motor Speedway and the Indy Car series, including drivers and teams, allows us to connect Hot Wheels fans of all ages with a real world racing experience."


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