Environmentally aware brand Idbids has launched an online merchandise store with Ty's Toy Box, one of the leading etailers of licensed character branded products.

Currenty, the store features 100 per cent organic cotton plush toys, Eco-friendly Starter Kits, backpacks, organic cotton t-shirts, storybooks and field guides.

"We believe our lovable characters and their messages about eco-friendly practices will reach even more children now that we are part of Ty's Toy Box," stated Sarah Alvarez, co-owner of Idbids. "We look forward to having children all across the country learn about how their small steps can make a very big difference when it comes to taking care of our Earth - it's really exciting."

Ty Simpson, CEO of Brand Performance, parent company for Ty's Toy Box, added: "We believe green or eco-friendly character brands are an emerging and important category to offer to consumers. Kids will love Scout, Lola and Waverly, not only as plush toys, but also on shirts, tote bags, wall graphics and other licensed merchandise planned to launch throughout the year."

Click here to visit the Idbids site.